The number one ball in golf™ just got better. The 2013 Titleist Pro V1 is longer and softer, offering the unbeatable combination of more distance and better feel.

The softer feel is a result of the Pro V's new softer compression core featuring ZG process technology combined with a new, responsive ionomeric casing layer. ZG technology also makes the new Pro V1 longer because it produces a lower, more controlled ball flight, with lower spin from the driver and long irons, resulting in a shallower angle of decent and more roll out. One of the biggest and most overlooked features is the new paint system that's part of the cover formulation, offering a significantly more durable cover that won't nick or chip and will resist discoloration.

• New softer core compression withZG process core technology
• Responsive ionomeric casing layer
• Improved Urethane Elastomer™ cover system
• Spherically-tiled 352 tetrahedral dimple design

• More distance
• Consistent ball flight
• Drop and Stop™ greenside control
• Even softer feel on all shots
• Longer lasting