By The Modern Golfer
August 23, 2011

The new 2012 PUMA is looking to grab a youthful generation. Discount Golf World is currently in the process of adding the new collection and it looks to be a promising year in fashion.

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PUMA has been working with The Wheat Group, a premier accessories design and development company based in San Diego, that is responsible for design development for PUMA bags, headwear, belts, and other accessories. The companies are working creatively together to generate several new styles, colors, and new technology. (Hint: The Women’s collections are more so divided into a warm and cool color story but also gets some splashes of beautiful purple violet tops!)

This is just a glimpse of how the “SportLifestyle” company will be positioning itself in a BIG way next year, especially with the 2012 Olympic games, like sponsoring Jamaica’s favorite athlete – and well the world’s fastest runner – Usain Bolt.

PUMA is also stepping up its game with golf shoes and will continue to produce its own. Check out the new Cell Fusion 3 PRO with plenty of forefoot and heel flex grooves for stability and comfort wear on the course.

PUMA Spring 2012

Posted in Apparel, Equipment, Industry News, Product Announcements

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