Cleveland Golf announced the release date for their new line of 588 wedges recently. The 588 RTX CB Wedges a
re set to begin shipping November 16, 2012, just in time to add them to your Christmas list.
This newest offering is the latest in a long line of the iconic 588s, the wedge that changed the way we think about the short game. In an era where many manufacturers name a club either through the marketing department, or by alluding to some dubious technological breakthrough, Cleveland is decidedly old school, in that the names of their clubs typically have meaning.
In the case of this new wedge, the “RTX” stands for Rotex, which refers to the directionally milled face pattern designed to add roughness to the face, and thus spin, on open-faced shots. Cleveland accomplishes this through a proprietary Laser Milled technology that increases surface roughness with four perfectly calibrated texture lines milled between each groove.
The CB (cavity back) is a more familiar designation, although not necessarily in a scoring club. We’re used to seeing cavity backs as game improvement features, but not in a wedge, and certainly not from Cleveland, the company known for its Tour presence in that category. So what’s the deal?
Well, think about whether you’ve ever toed or heeled a wedge shot…of course you have. So it makes sense that an undercut cavity, offering perimeter weighting and forgiveness, would find its way to the wedge category. Why haven’t others gone there, you ask? Well, I don’t know. But I do know that Cleveland makes quality product for those who are passionate about the game, and frankly the cavity back wedge seems so obvious as to be pure genius in its simplicity.
There’s nothing “simple” about the design of this wedge, though. In addition to the aforementioned attributes, the 588 RTX CB sports new Tour Zip U-grooves, developed closely with Tour players, which are 16% larger than the previous generation of Tour Zip grooves. This larger U Groove design enhances the proven ability of Cleveland’s U Grooves to channel away moisture and debris in order to maximize spin from the rough, sand and wet conditions. The 588 RTX CB incorporates a “Reverse C” sole inspired by Cleveland’s CG14 and CG16 wedges. According to Cleveland, this is a constant-width sole with heel and toe grinds that helps with bunker play and shots from long, gnarly rough.
Distance is nothing if you can’t get the ball close to the hole when needed. If ever there were a time to up your game by upgrading your wedges that time is now.
Don’t wait for Christmas. Get yourself the gift of better golf now. Check out the video and then order your Cleveland 588 RTX CB Wedges today at DGW.