By McDuff
August 2, 2013
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Nike recently unveiled a new line of foul weather golf gear designed to deliver superior waterproof and windproof protection combined with flexible breathability. According to Nike, the new HyperAdapt Storm-Fit Jacket, available in both Full-Zip and ½-Zip versions, and HyperAdapt Storm-Fit Pants offer golfers unsurpassed comfort, protection and mobility. These claims were immediately bolstered when Paul Casey, winless in over 2 years, claimed the Irish Open while wearing both the HyerAdapt Jacket and Pants during the 35 mph winds and heavy showers that plagued the event.

 

HyperAdapt is 100% waterproof, but it’s the flexibility that sets it apart from other rain gear. Nike began the design process from the inside out, testing and tweaking the technology along the way, utilizing comprehensive feedback derived through on-course testing from Nike athletes. “Inspired by our athletes who demand the best in performance, our team set to work to create a jacket built to change the way golfers feel in unfavorable weather conditions,” said Merritt Richardson, Nike Golf Vice President of Global Golf Apparel. “We are always working to minimize distractions. From reducing sound to enhancing stretch, the HyperAdapt Storm-FIT Jacket is the ultimate in protection and performance.”

 

HyperAdapt Storm-Fit fabric has sweater-like stretch, combined with an impenetrable outer layer, to deliver the best of both comfort and protection. Nike incorporated no-sew technology throughout to minimize chafing, and added a new stretch component to the fabric. Four-way stretch incorporated in the shoulders and arms creates maximum flexibility and eliminates restrictions during the swing. Nike also focused on creating a garment that is quiet during the swing and has the feel of a sweater, without sacrificing weather protection performance. The HyperAdapt Jacket and Pants are seam-sealed and have adjustable cuffs for a custom-like fit.

 

Get ready for Fall and Winter golf with the ultimate in comfort and weatherproof design. The HyperAdapt Storm-Fit Full-Zip Jacket, HyperAdapt Storm-Fit 1/2-Zip Jacket and HyperAdapt Storm-FitPants are now available at DGW.


Posted in Apparel, Industry News, New Product, Product Announcements, Uncategorized

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