By McDuff
June 21, 2013

Heading into the US Open at Merion Golf Club there was talk that someone might shoot 62, breaking the 18 hole scoring record that has been in the books since 1973. It became obvious early in the tournament that no scoring records would be broken at this particular Open, but there was one record that was established. When Justin Rose tapped in for par on the 72nd hole for what would be a 2 stroke victory, he became the first golfer to win a Major championship while wearing spikeless golf shoes. He did so wearing a version of the Ashworth Cardiff Golf Shoe.

 

Golfers everywhere have embraced the spikeless golf shoe, and cleat-less shoes are turning up at Tour events on a regular basis, as well, despite the fact that golfers tend to hold tight to tradition. As club technology has proven, however, golfers don’t care one whit about tradition if they can gain a competitive edge. When it comes to our feet, that edge has to do with the comfort and performance afforded by a less rigid shoe. Thus, sales of spikeless shoes were up 136% in 2012 and estimates of their current use among all golfers ranges between 38% and 43%.

 

The spikeless shoe itself has undergone a technological transformation since CBS obligingly introduced the world to Ecco Golf Street casual golf shoes via repeated shots of the king of cool, Fred Couples, looking bored, indifferent, and in contention at the 2010 Masters. Today’s styles feature a variety of innovative design elements geared toward enhancing the natural motion of the foot, while also delivering the stability a golfer needs to swing with power and confidence. From the new sneaker-like Adidas adicross Tour Spikeless Golf Shoe to the classic-looking Ecco Men’s Tour Hybrid GTX, there are styles and colors available for every taste.

 

Check out the Ashworth Cardiff and all our spikeless golf shoes at DGW today.

Posted in Industry News, Shoes, Uncategorized

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